About Us

The beginning

Hello, I'm Daniela, founder of MIMOPOP, a Portuguese online store specialising in Korean skincare (K-Beauty).

Before discovering Korean skincare, I went through a period of acne and needed dermatological help.

At the time, the products recommended were too harsh: they weakened my skin barrier and made my skin even more sensitive.

I also tried products from the pharmacy, but they didn't solve the problem either.

The discovery

It was while searching for something that really worked that I started to take an interest in Korean skincare.

What caught my attention was the way the formulas are designed: effective ingredients, balanced combinations and a gentler approach, that treats the skin without irritating it.

This experience made me much more aware of what I apply to my skin and of the importance of reading the ingredients.

Korea

In 2024, during a trip to South Korea, this interest turned into a real passion.

Every day, I would pass by Olive Young, the well-known Korean beauty retailer, and be fascinated by the range of products and solutions for different skin needs.

At the same time, I realised that, even with so many options, it’s hard to know what to choose without guidance.

I was lucky enough to receive recommendations from people who really knew their stuff, and that made all the difference.

MIMOPOP

That experience inspired me to create MIMOPOP: to bring Korean skincare products I believe in to Portugal, along with the guidance I felt was missing for anyone who didn’t know where to start.

After a great deal of preparation, MIMOPOP launched on 23 November 2025.

Today, our mission remains the same: to share products I trust and help each person find the skincare routine that makes sense for their skin type.